When someone offers you £75million for a 29-year-old striker with a history of serious knee injuries, you would think it would be the happiest day of your life.
That is not the case for Napoli president Aurelio De Laurentiis, who is obviously reeling from Gonzalo Higuain's Italian record transfer to Juventus.
The Serie A champions met the Argentinian's release clause and quickly agreed terms on a long-term contract. On Tuesday, the deal was announced and on Wednesday he appeared in front of a raucous Juventus crowd with the club's famous No.9 shirt.
Napoli must now go about finding a replacement. Considering Higuain scored more goals (36) than anyone has ever managed in a single Serie A campaign, that will not be an easy task.
Perhaps that is why De Laurentiis is reeling from his departure, describing it as a "betrayal" and claiming he never believed his star man would join their league rivals.
"People say that talking about betrayal is exaggerated, but I think the opposite," De Laurentiis told Corriere dello Sport.
"This decision is full of betrayal, and it even includes ingratitude. I never seriously thought he would leave, nor that he would cancel three years in Naples with one throw of the sponge."
The controversial club chief also took aim at Juventus for the way they handled negotiations despite the fact Napoli had no choice but to accept the straight cash offer.
Of the negotiations with Juventus , De Laurentiis added: "I would have expected a different kind of behaviour.
"It's true, there was this clause and nothing was formally incorrect, unless we want to consider their late-night medical as such, but in this unscrupulous world of football, there is not even respect of feelings."
Pogba cash spent
While Higuain will act as a replacement for Alvaro Morata, who left for Real Madrid, the money spent on him will surely have to be regenerated by selling Paul Pogba.
The French midfielder could knock Higuain down to the fourth most expensive signing of all time by agreeing to join either Los Blancos or Manchester United this summer.
A fee of £100m is believed to be on the table although the finite details of the transfer is likely to see it rumble on towards the end of August.