Arsenal's pre-season tour of North America is useful for several reasons.
From improving the fitness of the squad ahead of the new league and European campaigns, to boosting merchandise revenue by growing their global brand, it is an important trip for the north London club.
The trip stateside also gives the club's summer signings a chance to get to know their new teammates. Unfortunately for Granit Xhaka, that also means having to perform the age-old Arsenal tradition that is the initiation song. His effort was pretty awkward to say the least.
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The Swiss international, who joined the Gunners before Euro 2016 in a deal worth over £30 million, might have thought he could get away with only his new teammates getting to hear his dulcet tones.
Thanks to the efforts of reserve goalkeeper Emiliano Martinez, though, everyone can now sit back and watch Xhaka's painful rendition of what sounds like a song from his homeland.
Having been brought in to beef up Arsene Wenger's Arsenal midfield, perhaps we shouldn't be too harsh on Xhaka's efforts.
In fact, his insistence on remaining perfectly still and keeping the same monotone voice throughout is actually quite impressive.
The rest of the Arsenal squad, safe in the knowledge they won't be put through the embarrassing ordeal again themselves, did show a little more enthusiasm than Xhaka, with the likes of Santi Cazorla and Hector Bellerin clapping along.
Even their attempts, though, don't mask what is truly a cringe-worthy watch for all involved.
Arsenal fans will be hoping Xhaka is a lot less awkward when put in his more familiar surroundings of a football pitch in the weeks and months ahead.
His arrival offers Wenger increased options heading into the new campaign, and Xhaka's physical style is seen by many as being perfectly suited for the Premier League.
Only time will tell how his Arsenal career develops. One this is for sure, however, it can't get much worse than his singing.