When Jose Mourinho first took charge of Manchester United, he was forced to convince the Old Trafford executives that Paul Pogba would be a worthy addition.
By all accounts, the likes of Ed Woodward, Sir Alex Ferguson and David Gill were reluctant to okay a deal for the French midfielder simply because of the manner in which he departed four years ago.
Pogba left a bitter taste in the mouth when he opted to join Juventus instead of extending his Manchester United contract. Paul Scholes paid homage to those feelings when he scathingly claimed the 23-year-old was not worth the £112m his former club are about to pay to bring him back.
But the most important man at Manchester United, Mourinho, does believe he is worth that money, hence why the world-record transfer is about to go through. Pogba will become the most expensive footballer ever and sign a long-term contract worth £290,000-a-week.
According to The Sun, Manchester United are set to complete a full U-turn on their original reluctance to buy him by promising to make him the face of the club.
Whenever a new poster goes up in Beijing or a television advert in Mexico, you can be sure Pogba will be standing front and centre, driving more money into the commercial arms of the business.
Indeed, their recent trip to China was the perfect example of why Woodward has agreed to pay such a huge amount of money for a single player. By United's extravagant estimate, they have a potential 100million fans in the Far East, all of whom could potentially buy a 'Pogba No.6' shirt in the near future.
Alongside his incredible football skills, Pogba's unique style, good looks and regularly changing hairdos make him a dream for Manchester United's marketing department. Together with Zlatan Ibrahimovic, he should make a United shirt the first choice amongst new football fans.
It may finally be time for Ferguson to admit he was wrong about the man he once left on the bench in favour of Rafael da Silva.