The first ever photo Jose Mourinho uploaded to his official Instagram account confirmed his arrival as the new manager of Manchester United.
Now, some two months on, the account has effectively been hijacked by fans urging the Portuguese boss to '#Save' the Old Trafford career of one current member of his first team squad.
In a movement that has well and truly taken over Mourinho's most recent Instagram activity, it is Bastian Schweinsteiger who's name is all over the comments section of the United manager's account. Scroll down and click on the posts to see what we mean...
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Schweinsteiger hasn't exactly had the greatest of United careers to date, having struggled for form and fitness in his debut campaign.
Nevertheless, it looks like Mourinho's harsh treatment of the German midfielder - he reportedly sent Schweinsteiger to train with the reserves this week - seems to have led to a backlash from a growing section of fans who feel the ex-Chelsea manager has gone too far.
The #SaveSchweinsteiger hashtag is everywhere you look.
On a photo of Mourinho in his office...
On his photo of United's training pitch...
On a message to Usain Bolt ahead of the Olympics...
The fans - the majority of whom are United supporters and not just followers of Schweinsteiger alone - have gone all out and bombarded every image dating back to the end of June in their bid to get their message heard.
Whether their attempts to keep Schweinsteiger at Manchester United will have any effect whatsoever remains to be seen.
Mourinho is known for his sometimes stubborn nature, and it is unlikely that he will relent to a social media movement, no matter how many times he has to look at the words 'Save Schweinsteiger'.
Indeed, it looks increasingly likely that the former Germany international has played his last game for the Old Trafford outfit.
Forcing the World Cup winner to clear out his first-team locker may have been a fairly brutal move, but it is the kind of decision that you can't really go back on.
With Paul Pogba finally expected to arrive at United in the next few days, and with the likes of Michael Carrick, Morgan Schneiderlin, Ander Herrera and even Marouane Fellaini ahead of him in the pecking order, Schweinsteiger and his fans might have to resign themselves to the fact he is heading for the exit door.