Jeremy Menez took the Internet by storm on Wednesday night but not for the reasons he would have wanted.
Indeed, Bordeaux's new signing would have much preferred to have scored a wonder goal or provided a killer pass. Instead, he shot to the top of the world's trending bar by getting his right ear partially ripped off.
The subsequent images of his ear dangling by a single flap of skin were shared around the social media sphere, allowing the Frenchman to join an elite club of footballers who have left us feeling queasy in 2016.
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We may be just eight months into the year, but we have already managed to fill an entire feature full of gruesome high-profile injuries with Menez completing a set of five.
We would like to warn you that some of the pictures that follow are, for one, probably not that safe for the workplace and, two, probably not the best thing to be looking at during your lunch break. But you're here for a reason so we don't want to disappoint you.
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Just in case you missed it, let us start with the reason why we are all here in the first place. Menez completed his move from AC Milan earlier this week and was thrown straight into the mix against Lorient on Wednesday.
But he was forced off after suffering a freakish and horrific accident. As you can see from the images below, Menez is certainly facing a few stitches.
An announcement, as made on the club's website, translates to: "Jeremy Menez had an ear cut off during the encounter face to Lorient which his premature exit in the 77th minute.
"The medical staff will take a surgical opinion to whether to operate on the new Bordeaux player."
Gaston Ramirez helped Middlesborough secure a passage to the Premier League last season but his chance to celebrate with his team-mates was cruelly whipped away after a horror challenge from Brighton and Hove Albion defender Dale Stephens.
Ramirez required oxygen before being stretchered off while Stephens was shown a red card. Boro went on to secure promotion without him, but the day was marred by Ramirez's plight.
Alexis Sanchez sent a shiver down the spine of Arsenal fans after tweeting a horrific photo of his ankle in the aftermath of Chile's Copa America victory against Argentina.
The flying forward had to come off the field after appearing to suffer a nasty twist. The resulting bruises indicated a serious injury but it seems Sanchez is back and fighting fit for the Gunners. He could even play against Liverpool on 14 August.
Has anyone ever seen 127 Hours? You know, that film where the man cuts his own arm off? Well, if you have and you didn't like it, now is the time to find another story. Kevin Doyle's ankle looked like it was well on its way to falling off after being on the receiving end of a horror tackle whilst playing for the Republic of Ireland against Switzerland in March.
Norwich City defender Timm Klose went in clumsily on the Colorado Rapids forward, who later tweeted a photo of the resulting damage. Once again, we warn you.
Shanghai Shenhua striker Demba Ba has got a lot of fans in the Premier League after successful spells with West Ham, Newcastle and Chelsea, so the feeling of remorse was almost tangible when news of his broken leg filtered through to these shores.
The 31-year-old became the latest footballer to suffer the gut-wrenching double leg break and faces at least eight months on the sidelines. Indeed, there are still doubts over whether he will play again.