Arsene Wenger has been heavily criticised in the past for giving up on some of his major transfer targets at the slightest sign of trouble.
However, times are changing at the Emirates Stadium and the Arsenal boss is really digging his heels in to secure one more major signing this summer.
The Gunners have already had one bid worth £29 million rejected for Lyon's Alexandre Lacazette, but unlike previous seasons this hasn't deterred Wenger away from the striker.
One Sky Sports journalist in the know has provided a fresh update on the pursuit for the 25-year-old and claims talks between Arsenal and Lyon are ongoing but no fee has been agreed as of yet.
Kaveh Solhekol posted a tweet to his following of over 30,000 on Thursday night, announcing: "Arsenal working hard to sign Lyon forward Alexandre Lacazette. Two clubs still in talks to agree a fee."
Wenger's new-found stubbornness could well be his last ditch method to avoiding walking away from the summer window still deprived of a top striker.
It has been the Arsenal's boss main aim for the entire summer but he is running out of time to bolster his attacking options before the Premier League season kicks off in less than two weeks time.
The hierarchy at the Emirates have already given Wenger the nod to spend as much as he feels necessary to buy both Lacazette and Valencia centre-back Shkodran Mustafi but neither deal looks close to completion.
It is beginning to look like only a fee above £40 million will be enough to tempt the Ligue 1 side to part ways with Lacazette, so we might be about to see just how desperate Arsenal's long-serving boss is to bring his man to north London.
Olivier Giroud is a doubt to return to the starting line up for their first fixture against Liverpool after being given an extended break following Euro 2016. This leaves Wenger to choose from Theo Walcott, Alexis Sanchez or the inexperienced Chuba Akpom to spearhead his attack on the opening day.