Manchester United have been widely criticised for their decision to pay over £100million for Juventus star Paul Pogba, but the Red Devils have already outlined a plan to make the money back.
Pogba is set to complete an amazing return to Old Trafford four years after leaving after Juventus gave him permission to undergo a medical with his former club.
The deal will break the world transfer record but Manchester United officials believe they will be able to earn every penny of their outlay in other areas of the business.
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According to the Sunday Times, the transfer has been somewhat delayed by Manchester United's insistence on keeping hold of the lion's share of Pogba's image rights. With the deal now agreed, it is believed they will hold on to 80 percent, which could be worth a mammoth £40m a season.
That brings up the possibility of Manchester United basically making the transfer fee back by the end of the 2018/19 season, but that kind of money will only be generated if several factors fall into place.
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For one, the club's media arm must formulate a successful marketing strategy to make sure Pogba becomes one of the most recognisable faces in the world, let alone in football. The use of #Pogback was not the best start to this plan but once he is in a red shirt, Pogba will be marketed alongside Zlatan Ibrahimovic in a joint campaign,
No marketing plan is going to work if Manchester United fail to win major titles. Pogba's arrival is designed to supercharge their climb back up the Premier League table and another fifth-placed finish seems unthinkable at this moment in time.
But Manchester United were far from convincing against Leicester City in the Community Shield and it is clear Jose Mourinho has much more work to do before they can realistically call themselves an elite club again.
Adidas will also have a big role to play. They are in the middle of a £750m, 10-year kit deal with Manchester United and also signed Pogba on a long-term sponsorship agreement earlier this year.
For the sportswear giant, this transfer is something of a dream and they are likely to take full advantage in upcoming campaigns.
Mourinho defended the fee following United's Community Shield triumph, saying the club should be proud to break the record.
"I don't think Real Madrid were upset when they broke the record with Gareth Bale. I don't think it is a reason to be sad," he said. "It is a reason to be proud with the dimension of the club that can do that and can attract players of this dimension.
"If you ask me if I think it is a lot of money, I think football is crazy, the market has become crazy. I just know he is a big player that is going, for sure, to be important for a big club like Man United."