Jesse Lingard ran past six Leicester City players to score Manchester United's opening goal in Sunday's Community Shield yet all we seem capable of talking about is his strange celebration afterwards.
Yes, had that goal been scored by Lionel Messi in a Champions League final or Diego Maradona at a World Cup, it would quite possibly go down as one of the best in history. But because this is Lingard we are talking about, it has quickly been forgotten.
So, on to what you really want to read about, his celebration. What was that all about?
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Well, according to the hip people at 101GreatGoals, Lingard's smooth moves were paying homage to the latest dance craze sweeping the Internet. It's called 'Hit Them Folks' and it is already threatening to send 'The Dab' into the realms of extinction.
Indeed, even Paul Pogba, so regularly a user of The Dab, was recently videoed trying his hand at this new dance routine, a sure sign that it is soon to be seen inside Europe's finest football stadia.
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First of all, let's watch the goal
Receiving the ball around the centre circle, Lingard appeared to have only one thing in his mind. He drove forward with the ball and a mixture of luck and skill saw him one-on-one against Kasper Schmeichel. The placed shot was superb and acted as a cue for Wembley-based pandemonium.
Jamie Vardy would later take advantage of some shoddy defensive work to steal an equaliser before Zlatan Ibrahimovic's late header earned the Red Devils their first bit of silverware of the season.
That allowed Lingard to celebrate his goal and he duly did, taking to Instagram to explain his celebration.
The inclusion of #hitthemfolks was all we needed. The four cactus emojis remain unexplained. Type that back into the Instagram search engine and you'll soon be flooded with other examples of people enjoying the dance.
This appears to be the most popular:
Perhaps it was Lingard's sly way of welcoming Pogba to the club. The Juventus star is currently in Manchester having a medical ahead of a world-record transfer deal. He loves a bit of a dance when he scores and is well aware of the Hit Them Folks craze.
It won't be long before Lingard will be having some serious competition for not only the goal of the season award but for the best dancer too. Good luck, Jesse.