Football

Pogba has signed for United.

The reasons why Manchester United announced Paul Pogba in the middle of the night

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Many Manchester United fans may be slightly miffed after only discovering that their club had signed Paul Pogba hours after it was actually confirmed.

That’s because the club decided to announce the deal at 12.35am, despite the entire United fanbase waiting months for the news that they have re-signed the Frenchman.

So why did they feel the need to complete the deal in the middle of the night?

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Well, Sky Sports have revealed all.

Pogba had been at the Carrington training ground throughout Monday for his medical and he hadn’t completed it until very late. But why didn’t they just wait until Tuesday morning?

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Training

Sky Sports reporter James Cooper believes one of the reasons was because Jose Mourinho wanted Pogba to start training immediately.

"I know that Jose Mourinho is keen to get Paul Pogba involved in training as soon as possible," says Cooper. "By getting the deal done, he'll be at Carrington working on Tuesday morning.”

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Beating Juventus

But not all of the reasons were football-based.

On Sunday, Juventus broke the news that Pogba had been given permission to have a medical ahead of his £89million move. United were disappointed that they had been trumped by the Italian club and were desperate to be the ones to announce the deal.

Far East and America

Cooper has also highlighted the fact that the announcement came just in time for the Far East financial markets and in time for the evening news in the United States.

"United also wanted to announce the deal prior to Juventus, who stole their thunder on Sunday with news of Pogba's medical. However, it was also a welcome coincidence that the news broke in time for the Far East financial markets and prime-time US TV,” Cooper said.

While United, Juventus and Real Madrid fans may not have enjoyed the whole saga surrounding Pogba, Adidas were certainly loving it.

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Sponsors

They released numerous adverts relating to the speculation and no doubt reaped the rewards. Another commercial partner of United also got their reward from the Pogba deal after the 23-year-old was seen being driven in a Chevrolet - the shirt sponsor of Mourinho’s side.

"Pogba was driven into Carrington on Monday in Chevrolet - and hardly a low-key model - which was the first time that's happened. That was a reminder of the importance of sponsors and commercial sensitivities in the deal,” Cooper added.

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So, now we have all the answers and the drawn out saga has ended. Just four days left until we can finally start talking about football again.

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Topics:
Wayne Rooney
Paul Pogba
Football
Premier League
David Beckham
Paul Scholes
Manchester United
Juventus
Ryan Giggs

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