Steven Fletcher joined Sheffield Wednesday on a permanent deal this summer following his release from Sunderland - and his first competitive match for the Owls on Sunday afternoon was certainly one he won't forget in a hurry.
The Scotland international suffered a nasty clash of heads with Aston Villa's Tommy Elphick in the first half, leaving him dazed and confused on the floor with blood pouring from him.
Fletcher was taken off by manager Carlos Carvalhal in the 27th minute, with Gary Hooper replacing him for the remainder of the match.
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Wednesday won the match 1-0 thanks to a late goal from Fernando Forestieri, but while the fans went home delighted with the result there was also concern for Fletcher's condition.
Images have now emerged on Twitter of the state of Fletcher's head following Sunday's collision with Elphick - and they're not pretty.
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Video: The incident
Image: Fletcher's head injury
Fletcher has been left with a deep gash, measuring a good six or seven inches, down his forehead.
The wound has clearly been stitched, but it's safe to assume the striker won't be back in action for a couple of weeks.
Wednesday's next fixtures
Wednesday, without Fletcher, were dumped out of the League Cup by Cambridge United on Tuesday night.
Next up for the Owls is a tough match against Norwich City at Carrow Road this Saturday, followed by fixtures against Burton Albion, Leeds United, Brentford and Wigan Athletic.
Fletcher pleased with his new club
On his decision to drop down to the Championship with Wednesday, Fletcher insisted it was a "no-brainer".
“It wasn’t really a hard decision," he told The Star. “I had a few phone calls over the summer when I was away on holiday with my family.
“But Sheffield showed a lot of interest and when I finally came down to speak to them when I got back, I was happy with what they said and how they wanted to move forward with the team.”
He added: “The way the manager has the team playing as well (was a factor). I watched them a few times last season and liked the way they played and when I spoke to them as well, they said all the right things for me and I was happy about it.”
Could Steven Fletcher still do a job in the top flight? Have your say by leaving a comment below.