You could forgive Arsenal fans if they felt a mixture of fear, frustration and even anger heading into the 2016-17 campaign.
Arsene Wenger sent the hopes of the Gunners' faithful sky high when he splashed out £34 million for Granit Xhaka before this summer's European Championships in France.
But since then, Arsenal have signed Rob Holding from Bolton Wanderers and, well, nobody else.
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The Gunners' rivals have all strengthened over recent weeks - Manchester United even smashed the world transfer record to sign Paul Pogba on Monday - and Arsenal supporters are tearing their hair out at Wenger's failure to do the same.
However, according to an exclusive report from The Sun, Wenger is only prepared to buy a "superstar" striker before the transfer window closes.
Wenger wants Lewandowski or Griezmann
The veteran French coach is reportedly willing to spend big on a new forward and has put Bayern Munich's Robert Lewandowski and Atletico Madrid's Antoine Griezmann at the top of his wish-list.
Both players would cost in excess of £60 million, which wouldn't put Arsenal off, but it seems highly unlikely that either player would be prepared to move to the Emirates Stadium.
Lewandowski isn't joining Arsenal
Lewandowski is already playing for one of the world's biggest clubs and is expected to put pen to paper on a new contract.
And neither is Griezmann...
Griezmann, meanwhile, signed a new deal with Atleti this summer and will not be sold for anything less than his £85.5 million release clause.
An Emirates source told The Sun: “Arsene is willing to spend on a striker this summer, but only for the right man.
“He has his targets and players he thinks will improve the squad, but this could go down to the wire.”
Wenger is also interested in Lyon striker Alexandre Lacazette, but it seems the 66-year-old isn't prepared to give up on his top two targets without a fight.
Even if it's a fight he's destined to lose.
Has Arsene Wenger finally lost the plot? Have your say by leaving a comment below.