The BBC were forced to apologise in a statement after tennis commentator Paul Hand was slammed via social media for comments that viewers deemed "homophobic"; having joked about two men caught kissing on camera during Johanna Konta's three-set victory over Svetlana Kuznetsova.
It took the British No.1 three hours and seven minutes to secure her place in the quarter-finals, against Angelique Kerber, but it wasn't the drama on court that was causing the fans to take to social media.
Hand was seemingly in good spirits at the games, with a 'kiss cam' feature broadcast during a player break and the commentator saying: “Come on, let's have a kiss”, as he encouraged one couple.
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However, seemingly the BBC commentator let his mouth run away with itself, adding: “Let's hope they don't go on to two blokes sat next to each other.”
And it took no time at all for fans watching the Olympics to take to Twitter in order to vent their disgust.
As expected, the BBC soon acted upon their audience's horror at the comments made by Hand, releasing a statement, saying: "The comment was ill judged and we apologise to any of our viewers who were offended."
Some viewers have since taken to Twitter in disappointment that Hand, himself, hadn't publicly apologised for his comments, with one saying: "Thank you @BBCSport for apology re homophobic slur by Paul Hand. Maybe an apology by him direct would be better, or is he on a flight home?"
But it's not the first time during the BBC's coverage of the Olympic games that the broadcaster has come under scrutiny, with some viewers complaining about presenter Helen Skelton's choice of dress, as she presented the swimming.
Should Paul Hand be allowed to continue commentating during the Rio Olympics? Have your say in the comment box below.