The New Day.

Kofi Kingston reveals how 'Booty-Os' became a real life cereal

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The New Day are still one of the most entertaining and hottest acts in the WWE today.

The stable will celebrate its two-year anniversary in November and they have been going strong as the WWE Tag Team champions since SummerSlam 2015 and with the 2016 incarnation of the event just around the corner, it shows how much faith the WWE has placed in the trio.

Kofi Kingston, Xavier Woods and Big E weren't doing much in the mid-card before they joined forces, but now they are the longest reigning tag team champions ever, one of the biggest merchandise shifters on the roster and even have their own cereal.


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Booty-Os started off as just an extension of their 'Booty' catchphrase, which, for some reason, has negative connotations.

Kingston recently did an interview with Channel Guide Magazine to promote his role in the new Scooby-Doo and the Curse of the Speed Demon, and he explained how the cereal actually made its way into stores.

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"It has been crazy because when we first started out as a group we had a hard time getting approval to do things. For example, there was a time Xavier was wearing an Aircast because he had broken his ankle on a live event. So we wanted to say something on TV or have it part of an angle to explain why he was wearing gray and blue, New Day-themed Aircast, and they wouldn’t let us say it or acknowledge. We just had to go out there and be, and you picked up on it or not.

"Fast forward a year later and there is actually edible BootyOs for sale. When we go to tell Xavier, when we saw him, about our concept, before I can finish my sentence about what we would call it, he goes, ‘Yeah, BootyOs,’ So again, it’s amazing how we are always on the same page. That chemistry we have. So when we pitched the idea to creative and the merchandise team, they were on board. Two weeks later, they had a design and all of us on the front with the BootyO’s. It was great.

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"Then everyone wanted to have the cereal when we had the shirt in a collective box. There was no actual cereal. Everyone was wondering where the cereal was, so now there has been enough demand that it’s out now. It’s been a wild ride with these guys. Our journey from being questioned of what we were dong to being hated and despised by the WWE Universe to now people buying our BootyO’s flavoured cereal. It’s crazy.”

The New Day are still one of the most entertaining acts on the roster and their mic work is virtually unrivalled in pure entertainment value at the moment. They meet The Club - Karl Anderson and Luke Gallows at SummerSlam with their precious WWE Tag Team titles on the line.

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