Adnan Januzaj has suffered quite the fall from grace since scoring twice against Sunderland on his first competitive start for Mancheser United in 2013.
The 21-year-old has since become the subject of criticism amongst fans and the media for his theatrics and slumped down the pecking order at Old Trafford.
So out of favour is Januzaj that he faces an uncertain future heading into the 2016/17 season.
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It was thought Jose Mourinho would give the Belgian a chance to shine under his new regime yet that would appear not to be the case, after the latter was recently told he would be made available for a loan or permanent move.
Januzaj's representatives are said to be outraged by Mourinho's verdict, which begs the question: what could he have done to convince United's manager of selling him?
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Well, the Daily Record's Duncan Castles might have the answer.
According to a source close to Mourinho, Januzaj's poor form in pre-season training saw the Portuguese conclude "that other players were better at this moment, [as Januzaj] is a bit relaxed".
In a nutshell, Mourinho was unimpressed by the youngster's lack of commitment on the training ground.
Januzaj's situation at the Theatre of Dream was worsened still when he failed to discuss his role under Mourinho upon the ex-Chelsea boss' arrival on May 27.
"If [Januzaj] wants to know why he is being offered on loan, the manager's office is always open for the players," the source added.
In truth, Januzaj is the master of his own demise.
Considering Mourinho's winning pedigree, he will be on the lookout for players ready to go the extra mile and show a willingness to succeed under his reign.
Januzaj is far from this kind of player after two years of toil at United and, as a result, a departure appears imminent.
One potential destination is Sunderland, where David Moyes is reportedly keen to sign the much-maligned winger.
Earlier this month, Moyes expressed his desire to sign players of Januzaj - and Marouane Fellaini's - calibre.
He said: "I'd love to get that level of player.
"If those good players want to come to the north-east and join me I'll drive down to Manchester and pick them up. I’d be happy to have them.
"They're excellent players. We're interested but I'm sure loads of other clubs are as well."