J.R. Smith is living out his dream this summer after becoming an NBA champion for the first time with the Cleveland Cavaliers.
The 30-year-old has had a rollercoaster career in the league, to say the least, but everything changed once he arrived in Ohio.
The New York Knicks 'dumped' Smith onto the Cavs as a condition of them acquiring Iman Shumpert and the Knicks' loss has proved to be the Cavaliers' gain.
Smith has made himself a hero in Cleveland and his shirtless antics after the team's championship win will live long in the memory in the city. So much so that J.R. will soon be selling a t-shirt of his shirtless tattooed upper body.
Capitalising on his moment in the spotlight, Swish has now announced that he will be opening a new lifestyle/sneaker store in his hometown of New Jersey.
The store will be called 'Team Swish' and per NBPA's Jared Zwerling, it has been a longtime dream of the shooting guard to own a store of his own and has been working on the project with his father Earl for 15 years.
"The store is very special," Earl told the NBPA. "It's a long time coming. It's been 15 years since I've been working on this project here. And then with J.R. winning a championship, everything came full circle."
J.R. added: "While I had been working on it for a while, it was just the matter of when was the right time. So it just so happens now it is, with the championship, to open my own sneaker store in my hometown of Millstone Township, N.J.
"Ever since I was a kid, I always dreamed of having my own sneaker store. When I was growing up, this was when Michael Jordan was in the prime of everything. So a fresh pair of kicks was always everything."