It is the first day of the new Premier League season and Leicester City will have to put their title triumph behind them and start all over again.
For Jamie Vardy, that fact may be particularly hard to absorb. The 29-year-old scored 24 goals on his way to winning the famous trophy, finishing behind only Harry Kane in the race for the Golden Boot.
He also set a new Premier League record for scoring in consecutive games after finding the back of the net 11 times in a row. But now the former Fleetwood Town man must shake off the critics who are chomping at the bit to label him a one-season wonder (mostly Arsenal fans).
His most recent effort against Hull City has certainly not helped his case. An opening game away to the Tigers was always going to be tricky for the reigning champions and Vardy himself is still obviously shaking off the rust accumulated over the summer.
With the ball rolled to him by new arrival Ahmed Musa, Vardy had the chance to open his account in the first half. He swung his weaker left foot at the ball and completely missed it. Not only that, but he comically spun 360 degrees before falling over.
And here it is:
Naturally, some of the best football publications on the web were quick to react to the mistake. Here is some of the best reaction:
A biased view
What was even funnier than Vardy's miss was the official tweet sent from Leicester's Twitter account to describe the moment. They tried to claim it was a "dummy pass" from the England international. Sure, Mr. Social Media Manager, whatever you say.