Kevin Durant's decision to join the Golden State Warriors in free agency has certainly split opinion. One of the most likeable players in the NBA has turned himself into the biggest pantomime villain with one move.
While most people can understand his decision, it hasn't sat well with many who have dubbed it an easy way out. Having ended his nine-year spell with the Oklahoma City Thunder by joining a team that had just beat them in the conference finals and already boasted three 2016 All-Stars, he made a rod for his own back.
However, his international coach has come out in support of his decision and stated that people are only criticising him because of his talents.
The Duke and national team coach said: "(Durant's) very sensitive, and he wants everyone to not necessarily like him, but respect him and think highly of him. So that decision (to sign with Golden State) knocked him back, I think.
"One thing I told him is that when you're really good you're going to be criticised, and you're going to be hated by a certain amount of people ... a lot of people aren't going to like you because of the decision you made.
"Even the people who say they don't like you, they respect you. And if they don't, they're knuckleheads, because then they don't respect excellence. And you know what, man, you are excellent."
Competition is the embodiment of what has made the NBA such a great league throughout history. Some of the greatest players to ever play the game; such as Allen Iverson, Charles Barkley and John Stockton never won a championship, but still retired as legends.
However, in today's climate, the opportunity was there for KD to join the best team in the west and significantly increase his chances of ending the wait for a ring after numerous disappointments in Oklahoma.