Given Arsenal's frustrating summer of near misses in the transfer market, the last thing the club's supporters needed was to be fed false hope.
Arsene Wenger has been desperately hunting for a new centre-back following injuries to both Per Mertesacker and Gabriel Paulista and one story suggested he was close to capturing a big money signing.
The Daily Mail published an article on Wednesday which 'revealed' that Arsenal had opened talks with Atletico Madrid over the possible transfer of Jose Gimenez.
The 21-year-old seemed like a perfect fit on paper. He's fast, strong and more importantly fully fit to play.
Gimenez's release clause is £56 million but the Mail speculated that Atletico would only accept a bid worth at least £40m.
Well, it would appear that there is no actual substance to the story if you would prefer to believe Spanish publication Mundo Deportivo.
They have claimed no such negotiations are in progress and Gimenez will be staying at the Vicente Calderon for the coming season.
Real Madrid made an enquiry into the availability of their rivals' talented youngster earlier in the summer but were apparently met by a similar show of defiance from Atletico officials: "No."
However, it is another blow for Arsenal fans who thought the end of their defensive crisis would be on the verge of ending with Gimenez's proposed arrival.
The Gunners appear no closer to completing a deal for Valencia centre-back Shkodran Mustafi either - just to compound their woes even further.
Wenger faces the prospect of playing Calum Chambers and Rob Holding as the central duo again when they take on defending champions Leicester this weekend.
The Arsenal boss has admitted, though, he may risk rushing Laurent Koscielny back for the game after shipping four goals in their opening day defeat to Liverpool.