Arsene Wenger is fast becoming a laughing stock amongst football fans.
The Frenchman has done a fantastic job at Arsenal but risks undoing all his hard work should he fail to sign players and win a fourth Premier League title.
Successive FA Cup triumphs in 2014 and 2015 somewhat eased the pressure but the fact remains that a club of Arsenal's size shouldn't have to wait 12 years to win England's biggest prize.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250-word test article: http://gms.to/haveyoursay4
It's Wenger's naivety - for want of a better word - that frustrates fans most; modern day football revolves around money yet he insists on showing unwarranted faith in the likes of Theo Walcott and Per Mertesacker.
As a result of the veteran's refusal to spend, Arsenal have fallen behind their rivals where the transfer market is concerned.
That's what Thierry Henry thinks anyway, after claiming Arsenal are no longer a first-choice destination for players looking to play in the Premier League.
He said: "Are Arsenal still the first choice in England? If a big player becomes available on the market, first of all, can you compete? Can you put the money on the table?
"Next, is the money stupid? We all know the money is stupid but you have to pay.
"And finally, does the player want to come to Arsenal? That's something we all need to take into consideration. So are we still the first choice in England? I don't think so."
Wenger has since responded to Henry's comments and, unsurprisingly, his response was utterly bizarre.
"I don't feel that [we can't attract big players], no," he said.
"I think there are players who want to join us. Even the older players who left, 99.5% have asked to come back. He was one of them, so I don’t think it’s a problem now."
Let's break down Wenger's claim. In his eyes, "99.5%" of players to have left Arsenal have come crawling back asking to rejoin.
Considering the success that players have enjoyed after calling time on their careers in north London, that's highly unlikely.
Indeed, Cesc Fabregas, Robin van Persie, Bacary Sagna, Gael Clichy, Samir Nasri and Kolo Toure have all won the Premier League since leaving Arsenal.
Furthermore, after joining new clubs, Ashley Cole, Patrick Vieira and Henry won 24 trophies between them at Chelsea, Inter Milan and Barcelona respectively.
"99.5% have asked to come back" - if you say so, Arsene.