Arsenal fans know better than almost any team in world football about the frustration their club failing to land key transfer targets.
Arsene Wenger is generally considered a rather cautious player in the transfer market – an approach that often makes Gunners supporters’ blood boil.
This summer has been no exception as the final two weeks of the window tick down and Arsenal have completed just three signings.
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While the £35 million acquisition of Granit Xhaka from Borussia Monchengladbach is a high-end transfer by Wenger’s standards, cries for another big signing continue echoing around the Emirates.
But the 66-year-old has defended his transfer policy yet again – and it could spell disappointment for Arsenal fans.
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"Why do you say I’m reluctant [to spend] " he told reporters after Arsenal's 0-0 draw with Leicester City, as per Goal.
"I don’t understand that. If I buy a player for £45m, I have done well, if I listen to you, but spending money in itself is not a quality.”
Arsenal have paid more than £30 million for a player only three times while Wenger has been in charge – but he insists he would throw huge amounts of cash at players if he could do so.
“I would spend £300m on a player - if I had £300m. We are a club with 600 employees who we need to have a responsible attitude [towards] as well,” he said.
“It is surprising that you come out of football games and you don’t speak about football games, you have to speak about money. If we find players who can strengthen our team then we are not reluctant to spend the money.”
PERCEIVED LACK OF AMBITION
Wenger bears the brunt of most criticism directed at the Gunners’ transfer activity in comparison to the likes of the Manchester clubs, Chelsea and other European powerhouses.
He believes the media played a role in this perceived lack of ambition and says he alone should not be blamed if supporters think the club has not done enough to complete transfers.
“They [the fans] are highly influenced by the media. That’s part of the process today but we try to make the right decisions. It is as simple as that. There is a whole team working on strengthening the team and I am not the only one."