There was an overwhelming sense of disbelief amongst Arsenal fans when news emerged that Valencia wanted £50 million for Shkodran Mustafi.
Despite previous reports suggesting £25 million would be enough to lure the German away from the Mestalla, it would seem Arsene Wenger will have to fork out somewhere close to a club transfer record.
Why Valencia have suddenly decided to demand such a fee is unknown, but it's suspected they wish to take advantage of Arsenal's desperate need for a new centre-back.
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A cruel tactic should that be the case, but a smart one financially speaking.
Arsenal legend Ian Wright has joined the club's fans in protesting Mustafi's new price tag and, simply put, he's not happy.
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Responding to the Mirror's John Cross, who tweeted a link to the article, the former striker said Valencia are "taking the piss" (see below).
Wright said: "Taking the piss *angry face*. £50 million for a player no one else is fighting us for."
The 52-year-old is quite right in his verdict considering how Mustafi's release clause was believed to be £42.1 million, especially so considering how Valencia need money and shouldn't be in any position to hold Arsenal to ransom.
In fact, it's typical of the Gunners' transfer window to potentially miss out on a player because of money - they missed out on Gonzalo Higuain, Alexandre Lacazette and Alvaro Morata due to sky-high asking prices.
However, Arsene Wenger remains confident of signing the 24-year-old centre-back.
After watching his side secure a point against Leicester City at the King Power Stadium, the Frenchman said he hopes a deal will be struck.
He told SFR Sport, per Sky Sports: "Mustafi? We hope it will be done. He is one of a number of players we are looking at. Negotiations are ongoing."
And besides, even if Mustafi is only available for £50 million, money shouldn't be an issue for Wenger.
"If we find the right player we will not be reluctant to spend big," the 66-year-old added. "If I just bought someone for £45m, will I have done well?
"I do not understand why people say I am reluctant.
"Spending the money itself is not a quality. Spending it to buy the right, top-quality player is the quality."
Wenger might live to regret saying he isn't reluctant to spend money should he decide against meeting Valencia's asking price.