Amir Khan made the bold decision to step up two weight divisions earlier this year and take on Saul 'Canelo' Alvarez for his lineal, Ring and WBC world middleweight championship titles.
It didn't work out too well for the Bolton-born boxer as he was knocked out in the sixth round. Although he deserves some credit for making the jump, the outcome was rarely in doubt from the first announcement of the fight.
So, how does Khan bounce back from this setback? The 29-year-old took to Twitter yesterday to announce his intentions for 2017 and he clearly has big plans ahead.
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The man with a 31-4 record is planning to fight three times in 2017, beginning with a welterweight contest in January.
After winning a silver medal in 2004 at the Athens Olympics, Khan made his name as a lightweight in the professional ranks. He then moved up to light-welterweight where he enjoyed success as the unified WBA (Super) and IBF light-welterweight champion.
Khan then lost the belts to Lamont Peterson, but the American subsequently failed a drugs test which brought the championships back to the Brit. In his very next fight against Danny Garcia, Khan lost the titles again.
One has to wonder how much box office power Khan really has and what 'big fights' he can muster at this stage in his career.
He has no hope of prizing Floyd Mayweather out of retirement. It's hard to imagine Manny Pacquiao would entertain the idea and current WBC champion Garcia has no reason to fight Khan again.
Kell Brook holds the IBF strap at present. Depending on how his fight with Gennady Golovkin goes next month, an all-British welterweight war could draw big money.