The fallout from Kevin Durant's move from the Oklahoma City Thunder to the Golden State Warriors is still ongoing, but his relationship with former teammate Russell Westbrook has been perhaps the most interesting development.
The duo were believed to have been extremely close during their time together at Chesapeake Energy Arena, but reports have suggested Westbrook wasn't even consulted about KD's big decision this summer and he found out just like everybody else.
That clearly left a mark on the point guard and Westbrook has chosen to extend his stay in Oklahoma and try and drive the franchise to a championship himself.
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A new advert for the Jordan Brand featuring Russell Westbrook could suggest that those wounds aren't even remotely healed. The clip was released this week, and it may or may not include a thinly veiled swipe at Kevin Durant.
The 30-second commercial shows Russ running down a basketball court that gradually turns into an airplane runway. The only words in the ad are “some run, some make runways.”
That could be in reference to Durant 'running' to the Dubs in search of a title, while Westbrook is going to try and do it the old fashioned way with the Thunder.
Of course, Durant has a very lucrative endorsement contract with Nike, and they are the company that produces the Jordan Brand. Would Nike really take a shot at one of their biggest clients, albeit through a different brand? It's hard to imagine that wouldn't upset KD if they did.
Is there a greater meaning to this we're not seeing?