EA Sports' marketing team have worked wonders with FIFA 17.
September 29 is when European gamers will finally be able to get their hands on the latest instalment having been teased so much in the build up to its release.
FIFA's top 50 players were announced 10 at a time last week, with Cristiano Ronaldo revealed as the game's highest-rated player (94) on Friday, ahead of rival Lionel Messi (93) and Neymar (92) in the top three.
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Then, 36 players with five-star skill moves - including Riyad Mahrez and Paul Pogba - were unveiled, much to the delight of fans who love nothing more than to frustrate opponents with stepovers and rainbow flicks.
And just to add to the excitement, mainly for Xbox fans, 10 new legends have been announced (click here for a full breakdown of their statistics).
OLE GUNNAR SOLSKJAER (86)
Once a fan favourite at Manchester United, Ole Gunnar Solskjaer built a reputation at Old Trafford for his finishing and being in the right place at the right time, hence his 86 shooting.
JAMIE CARRAGHER (86)
For 17 years Jamie Carragher was a rock at the back for Liverpool and is widely regarded as one of their best ever defenders as a result. Eighty-six is a perhaps a bit low.
LUIS HERNANDEZ (87)
Not many FIFA fans will remember Luis Hernandez, but the striker is a hero in his native Mexico having scored a number of wonderful goals for the national team.
EMMANUEL PETIT (87)
Few midfield partnerships compare to Patrick Vieira's with Emmanuel Petit, whose physical presence in front of Arsenal's back four helped them along to 1997/98 Premier League glory.
JUAN SEBASTIAN VERON (88)
A slightly controversial inclusion given how Juan Sebastian Veron - who somehow warrants an 88 rating - was considered an expensive flop at United and then failed to impress at Chelsea.
RIO FERDINAND (88)
Fast, strong and tactically astute, Rio Ferdinand had everything you could ever want from a centre-back and fully deserves his 88 rating, if not one or two higher.
MARC OVERMARS (88)
What a player Marc Overmars was for Arsenal. Blessed with incredible pace and unerring finishing ability, the Dutchman was a nightmare for defenders and scored a number of important goals.
PAUL SCHOLES (89)
Eighty-nine seems a bit low for someone who Zinedine Zidane hailed as a "complete midfielder", as does 89 passing, but 85 shooting sounds about right.
ALESSANDRO DEL PIERO (90)
One of football's greatest ever strikers, Alessandro Del Piero scored combined flair with creativity and precision to score over 200 goals for Juventus.
CARLOS PUYOL (90)
A Barcelona legend through and through, Carlos Puyol spent almost 20 years at the Camp Nou and won La Liga six times during his stay, not to mention three Champions League titles.