Ben Stokes was on the receiving end of a nasty hit to the box during Sunday's fifth one-day international between England and Pakistan in Cardiff.
The England all-rounder attempted to pull Pakistan seamer Umar Gul into the leg-side but only succeeded in edging the 80mph delivery directly into a rather sensitive area.
Stokes duly hit the floor and rolled around in pain, a feeling almost every village cricketer can relate with no fondness whatsoever.
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Sky Sports commentators Ian Ward and Ian Botham saw the funny side before remembering just how painful such a hit feels and offering their sympathies to Stokes.
Non-striker Jonny Bairstow seemed to find the incident all too amusing and couldn't hide his giggles at his partner's unfortunate situation as Stokes went red faced and rolled around in discomfort.
Joe Root also managed to find the funny side whilst he was sitting comfortably in the pavilion, but for Stokes, it was anything but comfortable.
After picking himself up from the wicket, he had a quick run before crouching down to the floor once again, removing his helmet in the process.
He was quickly joined by his strike partner Bairstow, and he took a couple of minutes to get over the painful blow.
You can see the incident in the video below.
It's even worse when watching it in slow-mo.
Pakistan went on to win the match by four wickets in large part due to another fabulous knock by wicketkeeper batsman Sarfraz Ahmed, who became the highest run scorer in the series thanks to his innings of 90.
Jason Roy was in the runs again for England with 87, and despite the loss, the home side comfortably won the series 4-1 overall and secured the super series as well.