Colin Kaepernick has been the talk of the National Football League for the past two weeks of preseason, with his silent protest dominating the headlines.
The San Francisco 49ers quarterback has been refusing to stand during the pre-game playing of the national anthem in protest against the treatment of African Americans by police forces across the country, following a summer of several high-profile shootings.
While so many people have come out to criticize Kaepernick for his perceived disrespect towards the anthem, flag, soldiers and more - something very interesting has happened, his jersey sales have sky rocketed.
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According to NFL.com, Kaepernick's jersey has never been more popular than it is right now - not even when he was a rookie leading the Niners to the NFC Championship Game or the year after where they fell short against the Baltimore Ravens in the Super Bowl.
It appears Kap currently possesses the No. 5 highest overall jersey on NFL.com and is technically the third-highest player. The only two players above the 49ers backup are Cowboys rookie Ezekiel Elliott and Odell Beckham Jr.
So, either Kaep's haters are buying large quantities of his jerseys to burn them in bonfires, or the former Nevada QB has struck the right chord in his silent protest and has got more people backing his belief than we ever first thought.
On the 49ers own shop, Kaepernick is dominating the top sellers lists, with three of the top six being specifically related to the 28-year-old.
Darren Rovell of ESPN added that Kaepernick has sold more jerseys in the past week alone than in the previous eight months combined.
Kaepernick has stated he is donating $1million to charities related to his cause and today drew comments from Barack Obama, who didn't have anything to say about his decisions.