It was reported in January of this year that Real Madrid and Adidas were close to agreeing a €140 million-per-year equipment deal.
That would have eclipsed the €96m-per-year deal Adidas agreed with Manchester United in 2014 and would have confirmed Los Blancos as footballer’s biggest financial heavyweight.
However, a contract with Madrid was never announced and we’re still left to wonder on the security of the partnership.
With Los Blancos reportedly earning just €40m annually from the German company, it’s a major surprise that Adidas haven’t attempted to lock down the European champions to a better deal.
It leaves the door open for one of Adidas’ rivals to pounce and according to Spanish outlet OKDiario, Nike are ready to do just that.
OKDiario, per Sport, claim that Nike have made a €120m to become Madrid’s new kit manufacturer. The American sportswear giants also represent Barcelona and Atletico Madrid, and so striking a deal with Spain’s third giant would be huge for business.
Eduardo Inda, the director of OKDiario, is quoted as saying: “Madrid have a contract with Adidas and they've found out that United have signed a huge contract with the same brand.
“The club are the champions of Europe, while United have won nothing. That's provoked Nike into offering Madrid €120m per season."
Though United have endured a miserable three-year stretch, Adidas were right to agree to a 10-year deal worth €960m with the Red Devils. They remain a money-making machine with a global audience and are primed for a return to the top under Jose Mourinho.
Should Nike agree a deal with Los Blancos, it will end Adidas’ association with the Bernabeu outfit that dates back to 1998.
Who makes the nicer kits, Nike or Adidas? Let us know in the comments section below!
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