The whole world is talking about Marcus Rashford today after the Manchester United star scored a hat-trick on his England U21 debut.
Ok, so maybe not the world. But the whole of England, at least.
The 18-year-old continued what has been an incredible year by scoring three goals for Gareth Southgate’s team as they crushed Norway 6-1.
Perhaps the only person who isn’t celebrating is Sam Allardyce, who is being panned for not including Rashford in his England squad for the recent World Cup qualifier against Slovakia. The senior team might not have needed a 95th minute winner from Adam Lallana if Rashford was involved.
There is serious pressure on Jose Mourinho to start Rashford in Satuday’s Manchester derby against City. Just how can he leave the fearless striker out?
Social media blunder
Such is the hype surrounding Rashford that even Liverpool’s new watch sponsors thought they would tweet about it.
Holler, a watch brand based in Los Angeles, announced a three-year deal to become Liverpool’s ‘official timing partner’ on Tuesday.
But Holler clearly haven’t got their social media strategy completely ironed out just yet. After Rashford’s virtuoso display, a tweet posted from the @HollerFC account mocked Liverpool’s 26-year title drought.
The tweet, which has since been deleted, included a picture of Rashford with the caption: “When Arsenal last won the league Marcus Rashford was 6-years-old. When Liverpool last won it his Dad was 10.”
@HollerFC isn’t the company’s primary Twitter account but it does claim to be associated with the brand.
Unsurprisingly, the tweet attracted widespread criticism. Not a great way to kick off a three-year relationship.
“Holler is very proud to be the official timing partner of one of the most successful football clubs in the United Kingdom,” said Darren McCormick, managing director of Holler’s parent company DMJ, in a statement.
“We want to create a watch for the real fans. We want to give the fans a Liverpool FC watch they can wear with pride.”
Holler can probably forget about selling watches to Liverpool fans. They have a relationship to repair, first.
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