CM Punk spent less than two minutes inside the octagon before submitting in his first ever match at the hands of Mickey Gall.
Punk, also known as Phil Brooks, signed with the UFC in 2014 after leaving the wrestling industry and WWE behind.
He took his time getting to the octagon so that he could undertake top training and best prepare himself for the rigours of a UFC fighter.
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That didn't appear to help him much at UFC 203 in Cleveland, Ohio last night.
Punk didn't even to manage the faintest of offence as Gall teared into him from the very start.
After being taken down early, Punk spent his brief time in the cage trying to evade straight punches and various choke holds.
The former WWE champion, 37, was eventually caught in a rear-naked choke hold and there was never going to be a way back for him once Gall had that locked in.
You can see in the video below from 1:20, Punk tries to resist the hold when it is first clamped on, but as it dawns on him that Gall has him dead to rights, he tapped much to the enjoyment of the Quicken Loans Arena.
Gall moves to 3-0 to begin his UFC career, whereas, conversely, Punk kicks things off with a loss.
It's hard to imagine where there is for Punk to go from here. He didn't look powerful enough or carry enough conviction to make anyone believe that the UFC is his real calling.
However, he says he isn't going anywhere.
“In life, you go big or you go home," Punk said following his loss. "I just like to take challenges. This is a hell of a mountain to try to climb, and I didn’t get to the summit today, but it doesn’t mean I’m gonna give up. It doesn’t mean I’m gonna stop. I appreciate all the support from everybody. Obviously, Mickey is a hell of a fighter. I will be back — believe it or not. This was the most fun I’ve ever had in my life — second best night of my life, besides marrying my wife, obviously
People will pay to see him get punished again though, and Dana White knows that.