Alex Oxlade-Chamberlain is on the verge of reaching a very important crossroads in his career.
Arsenal fans have grown increasingly frustrated at the lack of progress he has made in the last few years and the former Southampton prodigy doesn't seem to have made enough progress since making the move to north London five years ago.
And the 23-year-old can't even complain that he isn't getting enough opportunities as he has started four matches so far this season and been substituted off each time.
Oxlade-Chamberlain now faces a fight to stay at the club with Arsenal officials stalling on a new contract offer for the England international, according to The Independent.
His current deal doesn't expire until the end of next season but the midfielder will need to improve quickly to ensure he isn't shown the exit before then.
The Gunners were open to selling Oxlade-Chamberlain this summer and are unlikely to be willing to allow him to leave on a free in less than two year's time.
The Ox cost the Gunners £12 million when he swapped the south coast for north London as a 17-year-old and was touted to be one of the most exciting prospects in English football at the time.
But it hasn't turned out that way and he will need to substantially improve his current record of 15 goals and 21 assists from over 150 appearances for the club to stand any chance of extending his stay at the Emirates.
Oxlade-Chamberlain was reluctant to leave during the summer, however, he would be wise to track the progress of Arsenal teammate Jack Wilshere while he spends the season on loan at Bournemouth.
Wilshere's career had reached a similarly stuttering point to Chamberlain's but has shown a willingness to get regular football at a club where he could become the heartbeat of the team.
If Bournemouth's new star turns out to be a success, Oxlade-Chamberlain may also require time away from Arsenal to rejuvenate his career too.