You can point to many different things that convinced Kevin Durant to join the Golden State Warriors.
Their 2015 title, their 2015/16 regular season record, the two-time MVP Stephen Curry or their three 2016 All-Stars are all valid reasons.
But while they all played a part, it was the lack of ego from Curry that convinced the 2014 MVP that his future was with the franchise from the Bay Area.
Speaking on the Jim Rome Show, general manager Bob Myers said: "If you know Steph, he doesn't have an ego.
"He looked in Kevin's eyes and said, 'I want you on this team', and he sent a brilliant text to Kevin that said, 'If you win MVP or I win MVP, it doesn't matter; we're trying to win championships.
"And if you do win, I'll be in the front row clapping for you at the press conference.'"
Curry played a big part in ensuring Durant arrived at the Oracle Arena but Draymond Green's relentless pursuit was also one of the deciding factors.
The forward, who is good friends with KD, used their close relationship to continually entice him to the Bay. It certainly worked, and it could be just what they need for a second title in three years.