Bray Wyatt is one of the most interesting characters in the whole of the WWE right now, one of the precious few that is actually more than a wrestler.
There is a deeper, darker and sinister meaning behind the Wyatt character that, unfortunately, the WWE doesn't give us nearly enough of.
The Eater of World's charisma is off the charts and when he picks up a microphone, people listen.
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But it wasn't always that easy for the son of Mike Rotunda. He explained during an interview with The Springfield News-Leader whilst promoting SmackDown Live events what one has to do to break into the industry.
"Oh yeah, man. It's a long, long, hard road, you know," Wyatt said. "It's just a long ride, man. You have to find someone that will teach you, someone valid. And then you just have to keep your nose to the ground and just keep grinding try to find your way, because it doesn't start out as glamorous. You don't just train for months and walk out in front of 30,000 people.
"You gotta swallow your pride a little bit and do high-school gymnasiums and things, until you learn your craft and become something that people will pay to see. It's a long, hard ride, but if you're really cut out and qualified to be here, you'll find your way here. One way or another. And that's just what it is, man."
The New Face of Fear has got lost in the shuffle in the WWE a little bit and untimely injuries appear to have derailed his momentum a bit.
There's no question a WWE title run is in his future and if the WWE plays it right, it could be some of the most entertaining and unsettling television in years.