CM Punk's UFC debut ended in a comprehensive loss that didn't surprise many people at all.
The 37-year-old former WWE champion - and the longest reigning champion of the past 25 years, for that matter - submitted to Mickey Gall after just over two minutes of action in the first round.
Despite the resounding loss, Punk insisted after the fight that he would take his place inside the octagon again and his UFC career was far from done.
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Given how successful UFC 203 was rumoured to be for the company, one would think that they will utilise Punk again, if just for marketing purposes and nothing else.
People clearly want to see The Voice of The Voiceless get beaten up, but former WWE announcer Jim Ross believes the company could make the most of him in a different capacity.
"Because of the success that CM Punk brought to UFC 203 and, more importantly, the PPV buys, I don’t find it creatively impossible to see Punk continue training, and be utilised by UFC in another fight, and/or other tv opportunities as he has an audience that will seemingly support his new, MMA endeavours.
"There is likely additional, new monies in Punk even after his loss as his ‘story’ can easily be continued on TV. If the UFC faithful could find a way to embrace Punk to some degree, the UFC might discover that they have a potentially, excellent broadcaster on their hands."
Truth is, given his age and the unlikelihood that he will put together a string of victories, the UFC would be wise to think about alternative uses for Punk before his appeal is quickly worn out.