Manchester United fans approached the season with a fresh sense of optimism not seen since Sir Alex Ferguson left the club in 2013.
Jose Mourinho, Paul Pogba and Zlatan Ibrahimovic were just three reasons why so much expectation was back at Old Trafford this year.
But three defeats in eight days has seen the critics re-emerge to put the spotlight firmly on Mourinho.
The latest ex-player to take a dig at the Red Devils is former midfielder Owen Hargreaves who has even claimed arch-rivals Liverpool are better than them at the moment.
Hargreaves, who played for United between 2007-11, is now a regular pundit for BT Sport and has been very impressed with how Jurgen Klopp's men have started the season.
"They [Liverpool] are the second best team I’ve seen so far this season, Man City is by far the best team but I think Liverpool are second," Hargreaves told BT.
The shock Burnley defeat aside, it has been a good start by Liverpool and Friday night's victory over Chelsea saw them shoot up into the top four before Saturday's results.
And Hargreaves believes the way Klopp has organised his side to play without the ball has given them the edge in the big matches so far.
He added: "They press the ball and work incredibly hard so even in games that they’re not at their best footballing-wise the energy and pressing like they showed at the Emirates helps them to win games.
"Arsenal aren't pressing the ball at the moment and United aren't pressing the ball at the moment, so because of that identity, I think they have a chance to be in the top four.
"But they won't win the league."
Fellow BT pundit Steve McManaman echoed Hargreaves' comments but does think Liverpool could mount a serious challenge for the title.
"If you look at the contenders in this early part of the season I’d consider Liverpool stronger than Tottenham, stronger than Chelsea and stronger than Manchester United," McManaman said.
It is not often a former United player heaps such praise on one of their biggest rivals but Hargreaves has never been afraid to risk receiving the wrath of the Red Devils' support.
He controversially moved to Manchester City after leaving Old Trafford in 2011 but spent just one season at the Etihad and made a handful of appearances.