LeBron James is the 21st century Michael Jordan. Now we can go back and forth all day and argue over the phrasing of that sentence, but the truth of the matter is that 'The King' is a once in a generation talent.
He wrote his name into the record books and earned his place in the conversation for the best of all-time during the 2016 NBA Finals - like it was ever in doubt - and people are keen to get their piece of LeBron memorabilia.
We hear stories every day of NBA memorabilia being sold for huge prices. From Kobe Bryant's sweat towel to Stephen Curry's mouth guard, people will buy anything. And today it is James' turn.
An extremely rare rookie card from 2003 is expected to sell for $200,000 at an online auction that ends on October 1. With 11 days to go, the highest bid is $65,000.
According to sports memorabilia expert Ken Goldin, via Cleveland.com, this is even more valuable than James' most recent game seven jersey.
"It's sorta like finding Willy Wonka's golden ticket. It really is the Holy Grail of modern trading cards.
"If you had the jersey he wore in Game 7 of the NBA Finals, this card is worth more," Goldin said.