John Cena has been the poster boy of WWE for so long now, rarely is there a feud where the Leader of the Cenation doesn't come out on top.
He is the ultimate good guy, and in the world of the WWE, cheaters never prosper. Well, they do a little bit. But good guys nearly always win the war.
Much has been made of Cena's new found part-time status as the 39-year-old has begun to concentrate on TV and movie ventures outside of the WWE.
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It would appear as the 15-time world champion winds down, his aura in the company is beginning to lose its shine.
Cena lost to Dean Ambrose on Smackdown Live last night, meaning the Lunatic Fringe will now face current WWE champion AJ Styles on next week's show.
Cena losing is pretty rare, but nothing spectacular. However, as Reddit user OriginalCheezIt figured out, it was Cena's first clean loss on either Raw or Smackdown in seven years.
To lose clean is for the other competitor to simply be the better man. A way in which a win would be classed as dirty would include winning via a low blow, outside interference, using a weapon and so on.
However, Ambrose rolled up Cena and got the three-count clean as a whistle, and it was the first time since Triple H made Cena submit on Raw back in 2009.
Is this an indication that Cena is putting over younger talent on his way out of the door? He's certainly going on a hiatus to film the second season of his show 'American Grit' in October, one would think this is the company's way of elevating stars on his way out.