LeBron James has reclaimed his spot as 'The King' of the NBA following the Cleveland Cavaliers' emphatic comeback victory over the Golden State Warriors in the 2016 Finals.
As he and his teammates prepare for the new campaign, there is a different, relaxed feeling around the organisation that few of their players have ever experienced before - the feeling of being champions.
Of course, LeBron has two rings from his spell in Miami, but none felt as good as bringing a chip to his home franchise.
Speaking to NBA TV's Kristen Ledlow ahead of the new season, the presenter admitted she had nothing new to ask LeBron following his heroics and offered the 31-year-old the chance to turn the tables.
And he took full advantage, asking Ledlow why she went to support Arsenal F.C. during her recent trip to the United Kingdom. The 'Inside Stuff' presenter was at Emirates Stadium where she met French Gunners legend Robert Pires.
However, LeBron, given his connection to Liverpool - where he holds a minority ownership stake - was not too impressed, leaving Ledlow at a loss for words. The three-time NBA champ let her off the hook this time, but on her next visit to the UK, Kristen may be inclined to take a trip to Anfield.