Jamie Vardy earned a £1 million move to Leicester City in the summer of 2012 after scoring 34 goals in 42 appearances for non-league Fleetwood Town.
However, the striker struggled during his debut campaign in the Championship, netting a disappointing five goals in 29 appearances during the 2012-13 campaign.
Determined to make it at the King Power Stadium, Vardy made some changes to his diet in time for the 2013-14 season - although we can’t imagine too many dieticians recommending the same diet to other athletes.
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It involves Red Bull - perhaps unsurprisingly after he was photographed holding a can of the energy drink during the European Championships - Red Bull, and even more Red Bull.
There’s a bit of food in there too, though, and Vardy insists it remains his match-day diet to this day.
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Vardy reveals his bizarre match-day diet
"With a traditional 3pm Saturday kick-off, I'll have a can of Red Bull as soon as I wake up, which is gone in 30 seconds,” the England international is quoted as saying by The Sun.
"I don't have breakfast and won't eat anything until I have a cheese-and-ham omelette with baked beans at 11.30am. I wash that down with another Red Bull, which I also neck quickly. While we're waiting and killing a bit of time, I have a double espresso, normally with centre-half Marcin Wasilewski.
"We get into the dressing room an hour and a half before kick-off, and I'll have a third can of Red Bull straight away."
Vardy drinks port on the eve of every match
Vardy has also revealed that he enjoys to drink port on the eve of every match because it helps him get to sleep.
“I can’t say why it started, because I genuinely don’t know, but I decided to drink a glass of port on the eve of every game in the 2015–16 season,” he added.
“I’m not normally superstitious but from the moment I scored against Sunderland on the opening day, I didn’t want to change anything.
“I fill a small plastic water or Lucozade bottle to halfway and just sip the port while watching television.
“It tastes like Ribena to me, and it helps me switch off and get to sleep a bit easier the night before a game.”
Vardy wouldn't have got away with this at Arsenal...
While such a diet probably wouldn’t work for most athletes, it’s clearly done the trick for Vardy, who has enjoyed a meteoric rise to stardom over the past 12 months.
However, we can’t imagine Arsene Wenger would have allowed him to continue the diet had he joined Arsenal in the summer.
Perhaps it was one of the reasons why he decided to stay with the Foxes.