Theo Walcott is arguably in the form of his life right now.
A devastating display against Chelsea last weekend was followed up with another impressive performance and two more goals in Arsenal's victory over Basel in the group stages of the Champions League on Wednesday night.
It appears Walcott's snub from Roy Hodgson's final England squad for Euro 2016 has proven a blessing in disguise as the Gunners No. 14 has looked rejuvenated at the start of this season.
Believe it or not, the Englishman has been at Arsenal for ten years and until now, hasn't really kicked on to become the calibre of player Arsene Wenger thought he would when Walcott initially signed from Southampton as a 16-year-old.
And Roy Keane has been very quick to remind the Arsenal winger that he must continue his current form for a prolonged period of time to completely prove the doubters wrong.
"Listen, he's had a good week," Keane said as part of ITV's Champions League highlights programme.
"The guy needs to relax. Try playing for the next seven, eight, nine months when the real big crunch games come."
As harsh as the former Manchester United captain might come across, he does have a point.
Walcott's main individual ambition for this campaign must be improving his consistency and goal record.
For someone who plays such an attacking role, 90 goals from over 350 appearances across all competitions isn't really good enough when you consider how bright the former Southampton academy graduate looked when his first burst onto the scene.
Keane added: "I wouldn't be getting carried away with Walcott. He's got a lot to do.
"Lovely goals tonight. The simplicity, his movement, his finishing - outstanding, but he's got to do it over the course of the next year or two."
It seems last season's experiment to toy around with Walcott at centre-forward has been shelved and allowing the England international to focus on playing in just one position could be one of the potential factors behind his upturn in form.
Of course, Keane's criticism can probably stretch beyond just Walcott and Arsenal fans are all too aware that being overly optimistic at this stage of the season doesn't always bode well a few months down the line.
They haven't suffered a defeat since the opening day of the season but the true test of Arsenal's title credentials will come after Christmas, when they traditionally struggle for consistency.