For much of last season, Kevin Love's name wasn't in the press for his valuable rebounding and game in the post, far from it.
The power forward was at the centre of trade rumours right up until the deadline.
And when he remained in Cleveland, the criticism surrounding his game only intensified as it looked like the Golden State Warriors would easily dispose of the eastern champions in the NBA Finals.
However, the Cavs pulled off the impossible and became the first team in history to win an NBA championship from 3-1 down in the Finals.
Love played his part with an invaluable block on Stephen Curry in the dying embers of game four, but he insists he still lives with the critics.
"They'll never be gone," Love said Friday when asked about the critics. "That's just something that you live with. We have so much hype and media and the good and the bad surrounding this team and it just comes with the territory.
"So, I love this team, love the coaching staff, my teammates, the organization. I mean, I don't think it will ever leave but frankly, I don't really give a s---."
And after winning a title, why would he?