Although Conor McGregor is regarded as the king of the trash talk in the MMA world, his upcoming opponent at UFC 205 in New York has fired a massive shot at the Irishman.
Eddie Alvarez is the UFC lightweight champion and McGregor will be hoping to become the first two-weight champion in UFC when the two clash for the gold in the company's inaugural show at Madison Square Garden.
However, he was greeted with jeers at the UFC 205 press conference last week and while that somewhat surprised the 32-year-old, he said it opened his eyes to the true McGregor fan base.
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"It just sort of reiterated to me what his fan base is," Alvarez said. "His fan base is him. They're people who, it's all perception. It seems like he has a lot of WWE fans, guys who don't know much about fighting at all, they are just like him. You can have them fans, they're not the fans I want anyway. You can boo all day long.
"I don't want fans who don't know s**t about MMA," Alvarez continued. "I'd rather have a fan who knows the sport, enjoys the sport, and can see value."
McGregor is, without question, one of the biggest transcendent stars the UFC have ever had. He brings more eyes on the product and makes more money for everyone involved.
However, many feel that he attracts a certain kind of fan that is more interested in his loudmouth antics than the sport itself, leading many to suggest the only UFC fighters those fans know are McGregor, and who he has fought.
If even a small percentage of McGregor bandwagon fans convert to UFC fans, then it's worthwhile for the company. Alvarez will get his chance to silence the boo boys on November 12.