The Premier League is jam-packed full of big name stars, and this season is no different. With the arrival of the likes of Zlatan Ibrahimovic, Paul Pogba, Shkodran Mustafi and David Luiz for the 2016-17 campaign, the depth in quality is staggering this time around.
Of course, the big money signings also mean big money investment from fans at this time of the year, with thousands of supporters up and down the land splashing the cash to get their new favourite player emblazoned on their team's new kit.
But, just which Premier League players are the most popular when it comes to shirt sales? The Sun's Dream Team have spoken with Sports Direct to reveal the current top 10...
SPOILER ALERT: Wayne Rooney is down in 13th place.
10 - Marcus Rashford - Manchester United
Seen as both the Red Devils' and England's next big hope, Rashford has clearly made a big impression with fans despite having still only played a handful of games for United.
9 - Eden Hazard - Chelsea
Hazard may have fallen out of favour with some Chelsea fans after a lacklustre 2015-16 campaign. However, having impressed under Antonio Conte so far this year, he remains one of the Blues' biggest stars.
8 - Dimitri Payet - West Ham
Nobody expected Payet to become one of the Premier League's brightest talents when he arrived from France at the start of last season. His eighth place on this list, however, is in line with his rankings amongst the league's most creative talents.
7 - Sadio Mane - Liverpool
Another new signing, Mane has hit the ground running at Liverpool after his £30 million move from Southampton. He is already one of the first names on the teamsheet for Jurgen Klopp's men, and a firm favourite in the Kop.
6 - David De Gea - Manchester United
Something of a surprising inclusion considering he is a goalkeeper, but it looks like all those budding shot-stoppers out there in England only have one man they want to emulate.
5 - Philippe Coutinho - Liverpool
The second man from Anfield on this list and his match-winning ability clearly hasn't gone unnoticed with fans. There have been few more exciting players to watch in the Premier League this season than the Brazilian.
4 - Mesut Ozil - Arsenal
The man who can assist anyone just misses out on the top three but having been at the Gunners since 2013 may explain that. The German continues the trend of attacking players being the preferred shirt of choice.
3 - Alexis Sanchez - Arsenal
The fact Sanchez changed his shirt number to Arsenal's number seven for this season meant Gooners had to follow suit to keep up with the Chilean. Then again, as arguably the north London club's most exciting player, he would have featured highly anyway.
2 - Zlatan Ibrahimovic - Manchester United
Arriving on a free transfer at the tail end of his career, there were genuine concerns Zlatan wouldn't cut it in the Premier League. Four league goals in, he has proven them wrong with some impressive displays.
1 - Paul Pogba - Manchester United
Was it ever going to be anyone else? When your club breaks the world transfer record to sign you, interest is probably going to be pretty high. With £89 million having been spent to bring Pogba in, United will be hoping shirt sales continue at the same pace.