It’s pretty much impossible to escape social media these days. It’s become a fabric of modern day life - you probably found this article using it.
It also plays an important role in modern football; clubs that nail it on Facebook, Twitter, Snapchat and Instagram have the ability to grow their brand exponentially.
San Marino’s national football team certainly isn’t a brand, but their number one fan account boasts nearly 8,000 followers. Would that be possible if they didn’t provide such excitement on match days, tweeting: “For the bantz: we scored more goals than England did tonight,” after San Marino scored against Norway on Tuesday?
Social media is so big that the Mirror felt compelled to rank each of the Premier League clubs’ Twitter accounts, based on their handles, bios and header photos. Yes, really.
The Mirror didn’t actually delve into any tweets but we imagine they would have scored Manchester United quite highly.
The Red Devils boast the highest Twitter following of any of the 20 Premier League clubs with 9.02 million followers. Arsenal come in second with 8.22 million.
United having the highest following isn’t much of a surprise considering their worldwide popularity, and it’s good to see they can back it up with some top notch tweets, too.
After Anthony Martial tweeted a photo of himself with Arsenal and France hero Thierry Henry with the simple message, “#legend”, United decided to reply.
At the time of writing, the tweet has received more than 4,500 retweets and over 4,000 likes.
We seriously hope Aston Villa’s media team were watching after their recent Twitter spat with Virgin Trains. This is what the fans want to see, Villa!
Man United's Twitter account analysed
For what it’s worth, here’s what the Mirror had to say about United’s Twitter feed, with scores out of 10:
Handle: Would @ManUnited have been better? That's a rhetorical question; the answer is yes. 5
Bio: No frills, no needless information. Well done. 8
Header photo: This is the gold standard as far as header images go, with key players (and Wayne Rooney) on display and strong use of colour. Crucially, the picture appears to have been created exactly for this purpose. 10
Bonuses and deductions: That football emoji has to go. Two points off.
Total score: 21