There's nothing wrong with a bit of healthy competition, and that is what's happening between Monday Night Raw and SmackDown LIVE ever since the WWE Draft.
With Mick Foley and Stephanie McMahon on one side, and Daniel Bryan and Shane McMahon on the other, the rivalry between the two brands is expected to come to a head over the next few weeks with Survivor Series fast approaching.
The November pay-per-view will be the first joint-PPV following the brand split earlier this year, and the seeds have already been planted by Bryan and Shane after they challenged Foley and Steph to three traditional Survivor Series matches.
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However, the brands aren't just battling it out ahead of one of WWE's big events, they are also battling it out for ratings week in, week out.
In recent weeks, SmackDown LIVE have boasted the better ratings, with the WWE Universe feeling Shane and Bryan offer a newer, fresher episode of wrestling compared to their rivals that air the night before.
The battle for the ratings and the better show has sometimes seen the SmackDown LIVE general manager take subtle shots at his rival officials, and he's done so once again this week.
Bryan first took a shot at Foley and Stephanie when he said they appear on TV too often during their three-hour show, stating he and Shane don't feel the need to do that as they let their superstars do the talking in the ring.
After last night's episode of SmackDown LIVE, on their post-show 'Talking Smack', Bryan took aim at Raw using Goldberg as a way to bring in viewers.
He said: “Cowardly in the sense of, for example, they don’t rely strictly on their Raw talent to sell their shows.
“They’re bringing in people from the Attitude Era like Bill Goldberg. We don’t need that here on Smackdown Live because we believe in our stars.”
What show do YOU prefer? Monday Night Raw or SmackDown LIVE? Have YOUR say in the comment section below!