Football

David Beckham.

David Beckham is taking up a new role with Real Madrid

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David Beckham's football CV reads like a who's who of world football's biggest clubs.

From Manchester United and Real Madrid to AC Milan, Paris Saint-Germain and LA Galaxy, the former England captain has made a name for himself wherever he has been - and brought his employers millions of pounds through shirt sales and marketing in the process.

And, despite having retired some three years ago now, it looks like one of his former clubs are set to try and take advantage of 'brand Beckham' once again by employing the now 41-year-old in a new role.

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As reported by Spanish publication Marca on Monday, Real Madrid are all set to announce Beckham's return to Los Blancos as the club's atest big name ambassador.

In recent times, the La Liga giants have struck deals with the likes of Roberto Carlos, Luis Figo and the Brazilian Ronaldo as they look to build on their status as one of the biggest football clubs on the planet.

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And it looks like Beckham - a member of the Real squad between 2003-07 - is the latest part of that plan thanks, in part, due to his strong links with North America.

The former United number seven, of course, played for five years in Major League Soccer at LA Galaxy and remains one of the most recognisable figures from the sport in the United States.

Being able to tap into Beckham's popularity for their own benefit could, therefore, be a gold mine for Real.

Return

Beckham's return to Madrid, albeit it in an ambassadorial role, will also be seen as a positive amongst the club's fans in the Spanish capital. 

The former England star was amongst the most high-profile stars to arrive at the Santiago Bernabéu during the Galacticos era and helped Real to one La Liga title during his five-year spell with the club.

Real Madrid v Mallorca

Now, Real's hierarchy will hope that his high-profile persona and reputation can cement their status in one of the sport's fastest growing markets.

It is unclear at this stage exactly what Beckham will be required to do as part of his reporter ambassador role. 

However, he will hopefully get off to a better start than fellow legend of the game Ronaldinho did in a similar position at Real's rivals, Barcelona.

The Brazilian reportedly opted to spend the day on the beach recently when he was supposed to be at the Camp Nou.

AC Milan's Brazilian forward Ronaldinho

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Topics:
Gareth Bale
Real Madrid
England Football
Football
Cristiano Ronaldo
David Beckham
Manchester United
UEFA Champions League

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