Is there anyone on earth that doesn’t know that the Golden State Warriors blew a 3-1 lead to the Cleveland Cavaliers in the 2016 NBA Finals? By now you’ve probably heard all the jokes and seen all the memes.
A mighty juggernaut of a team falling on its face will bring that kind of ridicule out of the general populace. Going 73-9 in the regular season and losing the championship with the unanimous MVP on your team is hard to live down.
Under Armour and Stephen Curry created a new ad that aims to do just that.
The new spot, title “Make That Old” premiered yesterday online and will be played during Cleveland’s ring ceremony game against the New York Knicks and later during Golden State’s game against the San Antonio Spurs.
Children help the former Davidson Wildcat list his “old” accomplishments and shift the focus to a new year, with the chance to make some new history for himself.
The 28-year-old addresses the heartbreaking loss directly in the commercial. Obviously he has had a whole summer to stew and is jumping at the chance to get back out onto the court and bring a second championship to The Bay.
This summer’s acquisition of Kevin Durant improves their chances along with bringing back much of the same core from last year’s dynamite squad.
The motivation to erase the public memory of last year is all there but it will be up to Chef Curry to make it ancient history in the minds of the public.