With the brand split in the WWE a few months old now, the rivalry between the two shows has started to become a lot clearer.
Monday Night Raw continues to be criticised for being far too long at three hours while SmackDown Live has been praised for its coherent story-telling.
At the upcoming Survivor Series pay-per-view, the two shows will battle in three traditional five-on-five matches featuring men, women and then tag teams for brand supremacy.
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However, Smackdown Live general manager Daniel Bryan isn't waiting until the November 20 event to do battle with his rival show.
On this week's edition of Talking Smack, the post-Smackdown Live chat show, Bryan took shots at Raw's upcoming PPV Hell in a Cell as well as their world title, the Universal title.
"Do you know what I think they should do? They should make it four hours, maybe five hours with six Hell In A Cell matches!"
The scheduled triple main event with three Hell in Cell matches might well be overkill in some eyes, so the former WWE champion has a valid point there.
"[The winner] is champion of the Galaxy... it's called the Universal Championship, they're champion of the Universe," Bryan noted. "You get the championship when Triple H comes out and beats up everyone else and puts you on top of them. That's how you become the Universal Champion (laughs)."
This jab was a tad more personal. While he was laughing and it could be construed as a good-natured barb, again, there is a degree of truth in Bryan's words that may well ruffle some Raw feathers.
Do you think Bryan was spot on with what he said? Let us know in the comments below.