After the immense highs of winning the Champions League with the Real Madrid and the European Championships with Portugal, the 2016-17 campaign has brought Cristiano Ronaldo back down to earth with a bump.
Ronaldo’s failure to score against Athletic Bilbao on Sunday night means the current campaign is now his worst - statistically speaking - since he arrived at the Bernabeu from Manchester United in the summer of 2009.
The superstar has scored a disappointing two goals in his first six league matches for Los Blancos, his lowest tally so far.
By contrast, he’d already netted a remarkable 13 goals by this point during the 2014-15 season. Last term, meanwhile, he had five goals to his name after his first six appearances.
You can tell that the situation is getting to Cristiano, who will be acutely aware that the performances he produces now will be closely scrutinised by those submitted votes for the 2016 Ballon d’Or award.
Although the Portuguese forward is the firm favourite to lift the coveted accolade for the fourth time in his career, nothing is certain yet. Lionel Messi, Luis Suarez and Antoine Griezmann are all in with a shout, too.
Ronaldo: 2016's Fallon d'Floor winner?
But has Ronaldo wrapped up the 2016 ‘Fallon d’Floor’ award - the make-believe individual ‘accolade’ handed to the player who produces the most outrageous dive during each calendar year.
Because of his antics during the second half - he was accused of appealing for offside when his teammate, Alvaro Morata, scored the winning goal - his seventh-minute dive went unnoticed by the wider media.
Video: Ronaldo's dive v Athletic Bilbao
But it is a genuine shocker. Take a look at it here…
Mikel Riko stuck out a leg but there was clearly no contact between himself and Ronaldo, who took a tumble and then looked towards referee Ignacio Iglesias as if to say ‘where’s my free-kick?’.
Ronaldo doesn't dive that much these days
In fairness to Cristiano, it is pretty rare to see him dive these days.
He used to be renowned for it during his early years with Manchester United, but it seems that aspect of his game hasn’t completely left him.
Does Ronaldo deserve the Fallon d’Floor award for this dive? Have your say by leaving a comment below.