One narrative that doesn't appear to be dying down anytime soon is the relationship between Kevin Durant and Russell Westbrook, or, nowadays, the lack thereof.
Durant departed the Oklahoma City Thunder after nine years of service just when they appeared on the cusp of challenging the elite, leaving Westbrook to fend for himself in OKC.
Both men have been coy with the media at the mere mention of the other's name since, especially when Westbrook was asked if he watched any basketball the night of KD's Golden State Warriors debut.
However, the OKC point guard's latest advertisement for the Jordan Brand has raised a few eyebrows.
The new ad, which promotes his new Westbrook 0.2 sneakers, appears to follow on from another ad the partnership produced earlier this summer. This time, the lyrics “now I do what I want” play over and over again during the commercial leaving many to speculate that it can't be a coincidence, can it? You be the judge.
Here is the first advertisement below as well, for context. The general tone of both ads appears to be Russ stepping out of Durant's shadow.
It's worth noting that Durant is signed to a show deal with Nike, the company that produces and essentially owns the Jordan Brand.
Would they really advocate throwing any kind of shade at KD? One thing that is for sure: controversy creates cash. If Nike thinks they can capitalise on the divorce of Westbrook and Durant, then one would assume they probably will.