With Hell in a Cell over with and Survivor Series on the horizon, it's time for both brands to start thinking about new rivalries and feuds going forward.
As Survivor Series is a joint pay-per-view, both brands don't need to worry too much about future feuds, as the majority of the night will be the two going up against each other in traditional Survivor Series matches.
However, in the aftermath of the event, there is Roadblock for Monday Night Raw, and TLC for SmackDown LIVE. Two PPV's that are in need of storylines and bookings.
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According to the Wrestling Observer, Raw are looking at doing a Champion vs Champion angle which would see Roman Reigns feud with Kevin Owens.
It would be the United States Champion vs the Universal Champion, which could then lead to a match at Roadblock in December.
WWE officials are heavily considering the idea of putting the two in the feud, despite the fact it would be their only two men's singles titles in the same feud, leaving the other superstars with nothing to compete for.
In recent weeks, Owens has been defending his title against Seth Rollins, whilst Rusev has been going for Reigns' US title.
Should WWE go for Champion vs Champion, it would leave a lot of superstars with no belts to go for, resulting in meaningless mid-card matches.
As we all know, changes in WWE always happen, so this feud may not happen, but they were already dropping hints at it after Hell in a Cell.
During the post-show, Reigns admitted that he had two shoulders for a reason, hinting that he'll carry one belt on one shoulder, and the other belt on the other.
He also said he wants to do what Rollins couldn't and dethrone Owens as the Universal Champion.
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